30 Apr Get Focused: Why Building a Brand Persona Matters
Your market cannot be everyone and anyone. It’s something any marketing textbook will tell you. The more specific and narrowed in your market, the better...
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Discover actionable marketing and strategy guides for your company, written by our expert business strategy team at Incite.
18 Apr The Value of Market Feedback
In our professional life, we spend most of our time embedded in our business, so when it comes to decision making, it can be challenging...
26 Mar When Should Marketing Get Involved?
Too often, marketing is viewed as the last piece of the puzzle when in fact, it should be the complete opposite. Good marketing doesn’t overcome...
18 Mar Making the Case to Raise Your Prices
“There is no truth. There is only perception.” Gustave Flaubert In any organization, there comes a pivotal point when prices need to increase. While essential to...
25 Feb Rising Above The Status Quo: Promoting Change Within Your Organization
The days of simple stability and status quo are a thing of the past. As an organizational leader, you are already aware of that. Years...
11 Feb Why Hope is Not a Strategy: Managing Your Business in Times of Uncertainty
“Underestimating uncertainty can lead to strategies that neither defend against the threats nor take advantage of the opportunities that higher levels of uncertainty may provide.”...
29 Jan The Importance of Differentiation In Your Marketing Strategy
“Marketing is the art of meaningful differentiation.” - John Lederer Differentiation is a key aspect to effectively marketing your business. It is also one of the...
21 Jan How to Successfully Implement Change
Feeling blue today? You’re not alone. According to experts, the third Monday in January is statistically one of the most depressing days of the year....
27 Sep How to Give Creative Feedback
“It needs to be beefed up…” or “I don’t like it…” is not helpful creative feedback.
...
28 Aug Why Fad Diets Are Unhealthy… For Your Business
Most of us have tried a fad diet (or two), or at least know of someone who has.
...