14 Jun What Are Effective Communications? Leveraging a Relationship-Driven Approach
What is the first image that comes to mind when you hear the word marketing? Maybe it’s the Nike swoosh, or a commercial showcasing a...
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Brand
30 Apr Get Focused: Why Building a Brand Persona Matters
Your market cannot be everyone and anyone. It’s something any marketing textbook will tell you. The more specific and narrowed in your market, the better...
26 Mar When Should Marketing Get Involved?
Too often, marketing is viewed as the last piece of the puzzle when in fact, it should be the complete opposite. Good marketing doesn’t overcome...
27 Sep How to Give Creative Feedback
“It needs to be beefed up…” or “I don’t like it…” is not helpful creative feedback.
...
21 Aug Building a Strong Brand
Branding. It’s one of the most commonly used marketing buzz words today and certainly one of the most misunderstood.
...
21 Jun Incite Announces New Brand & Strategic Focus
Incite is pleased to announce the launch of our new brand at incitestrategy.ca. Over the past 20 years in business, Incite has built a reputation for strategy,...
15 Apr 4 Best Practices to Help You Survive and Thrive In a Downturn
When faced with a tough economy, there are a number of questions we need to ask ourselves to ensure we’re managing our client relations in...
07 Aug Let’s Talk About Why
How do you get the most out of your team – the best work, the brightest ideas, the biggest commitment to a project?
I heard the...
27 Aug Something to be said for culture…
While travelling through Asia recently, I became acutely aware of the culture around me. No, I`m not referring to Nasi Goreng and batik silk –...
02 May What Millennials Want
Perhaps one of the biggest questions for Albertan business people today is, “How do I attract and retain staff, especially in the younger workforce?”
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