Brand

22 Jul Why Brand Personality Matters

Posted at 14:28h in Brand by Stephanie Sims

Whether you are aware of it or not, every organization on the planet has a brand personality. A brand personality can be defined as the...

27 Jan Taking the Exit Turn

Posted at 14:52h in Brand, Business Development and Growth, Culture, M&A, Strategy by Jesse Meyer

Increasing your company’s valuation through strategic marketing. There is no denying it has been a tough number of years in Alberta. From the fall in the...

21 Dec 5 Strategies to Set Up for a Strong 2021

Posted at 09:55h in Brand, Business Development and Growth by Incite

With the COVID blues all around us, it is difficult to get excited or to plan for 2021. However, proactive businesses who take this current...

14 Jun What Are Effective Communications? Leveraging a Relationship-Driven Approach

Posted at 12:11h in Brand, Community Engagement, Positioning by Jesse Meyer

What is the first image that comes to mind when you hear the word marketing? Maybe it’s the Nike swoosh, or a commercial showcasing a...

30 Apr Get Focused: Why Building a Brand Persona Matters

Posted at 12:45h in Brand, Positioning, Strategy by Ted Kouri

Your market cannot be everyone and anyone. It’s something any marketing textbook will tell you. The more specific and narrowed in your market, the better...

26 Mar When Should Marketing Get Involved?

Posted at 17:22h in Brand, Strategy by Ted Kouri

Too often, marketing is viewed as the last piece of the puzzle when in fact, it should be the complete opposite. Good marketing doesn’t overcome...

27 Sep How to Give Creative Feedback

Posted at 10:00h in Brand by Darren Tonn

“It needs to be beefed up…” or “I don’t like it…” is not helpful creative feedback.

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21 Aug Building a Strong Brand

Posted at 08:45h in Brand, Culture by Ted Kouri

Branding. It’s one of the most commonly used marketing buzz words today and certainly one of the most misunderstood.

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21 Jun Incite Announces New Brand & Strategic Focus

Posted at 12:15h in Advisory, Announcements, Brand by Ted Kouri

Incite is pleased to announce the launch of our new brand at incitestrategy.ca. Over the past 20 years in business, Incite has built a reputation for strategy,...

15 Apr 4 Best Practices to Help You Survive and Thrive In a Downturn

Posted at 12:28h in Brand, Culture by Ted Kouri

When faced with a tough economy, there are a number of questions we need to ask ourselves to ensure we’re managing our client relations in...