What is a market strategy and why does your organization need one? A robust market strategy can make all the difference whether you are a relatively new organization trying to…
We’ve all heard the quote “culture eats strategy for breakfast” from legendary management consultant and writer Peter Drucker. As a self-described ‘strategy guy’ I’ve always taken exception to the idea of being…
Evaluating your organization’s focus and direction following a time of change. Through Incite’s work with clients that have gone through a merger or acquisition, we've seen the need for the…
Read full white paper. When COVID-19 first impacted business in the spring, we cautioned business leaders to prepare for a marathon and not a sprint. We have been pleased to…
One significant challenge facing private enterprises revolves around strategy. While most leaders feel strategy is critical to success, very few, including senior management and the board, can clearly articulate their…
Take a moment to reflect on how far your organization has come. Chances are, where you are now isn’t necessarily where you started. Any organization can attest that evolution is…
In my last blog, I touched on the importance of activating your membership to make the most out of business groups or associations you belong to. Making genuine connections, forming…
Many resources exist to connect fellow business professionals while creating a structured, routine foundation for those relationships to be established and nurtured. Networking groups can provide immense value to budding…
What is the first image that comes to mind when you hear the word marketing? Maybe it’s the Nike swoosh, or a commercial showcasing a new iPhone. Is this really…
Too often, marketing is viewed as the last piece of the puzzle when in fact, it should be the complete opposite. Good marketing doesn’t overcome poor products, brands that don’t…