Let's talk about how to return to in-person events with confidence. As our team shifts back to in-person events, we realized the importance of preparation for these engagements. To help…
Through COVID, we have noticed an increase in unsolicited business development efforts. Emails, cold calls, and LinkedIn messages from contacts we don’t know. The lack of in-person meetings, industry events,…
Increasing your company’s valuation through strategic marketing. There is no denying it has been a tough number of years in Alberta. From the fall in the price of oil to…
With the COVID blues all around us, it is difficult to get excited or plan for 2021. However, proactive businesses who take this current market lull as an opportunity to…
Read full white paper. When COVID-19 first impacted business in the spring, we cautioned business leaders to prepare for a marathon and not a sprint. We have been pleased to…
Take a moment to reflect on how far your organization has come. Chances are, where you are now isn’t necessarily where you started. Any organization can attest that evolution is…
In my last blog, I touched on the importance of activating your membership to make the most out of business groups or associations you belong to. Making genuine connections, forming…
Many resources exist to connect fellow business professionals while creating a structured, routine foundation for those relationships to be established and nurtured. Networking groups can provide immense value to budding…
Too often, marketing is viewed as the last piece of the puzzle when in fact, it should be the complete opposite. Good marketing doesn’t overcome poor products, brands that don’t…
The days of simple stability and status quo are a thing of the past. As an organizational leader, you are already aware of that. Years ago, success of a business…