Marketing and Business Strategy Insights

26 Mar When Should Marketing Get Involved?

Posted at 17:22h in Brand, Strategy by Ted Kouri

Too often, marketing is viewed as the last piece of the puzzle when in fact, it should be the complete opposite. Good marketing doesn’t overcome...

18 Mar Making the Case to Raise Your Prices

Posted at 15:39h in Positioning, Strategy by Ted Kouri

“There is no truth. There is only perception.” Gustave Flaubert In any organization, there comes a pivotal point when prices need to increase. While essential to...

25 Feb Rising Above The Status Quo: Promoting Change Within Your Organization

Posted at 14:46h in Business Development and Growth, Change Management, Strategy by Trish Kushniruk

The days of simple stability and status quo are a thing of the past. As an organizational leader, you are already aware of that. Years...

11 Feb Why Hope is Not a Strategy: Managing Your Business in Times of Uncertainty

Posted at 08:00h in Strategy by Ted Kouri

“Underestimating uncertainty can lead to strategies that neither defend against the threats nor take advantage of the opportunities that higher levels of uncertainty may provide.”...

29 Jan The Importance of Differentiation In Your Marketing Strategy

Posted at 20:31h in Positioning by Incite

“Marketing is the art of meaningful differentiation.” - John Lederer Differentiation is a key aspect to effectively marketing your business. It is also one of the...

21 Jan How to Successfully Implement Change

Posted at 05:31h in Change Management by Ted Kouri

Feeling blue today? You’re not alone. According to experts, the third Monday in January is statistically one of the most depressing days of the year....