Positioning

14 Jun What Are Effective Communications? Leveraging a Relationship-Driven Approach

Posted at 12:11h in Brand, Community Engagement, Positioning by Jesse Meyer

What is the first image that comes to mind when you hear the word marketing? Maybe it’s the Nike swoosh, or a commercial showcasing a...

30 Apr Get Focused: Why Building a Brand Persona Matters

Posted at 12:45h in Brand, Positioning, Strategy by Ted Kouri

Your market cannot be everyone and anyone. It’s something any marketing textbook will tell you. The more specific and narrowed in your market, the better...

18 Mar Making the Case to Raise Your Prices

Posted at 15:39h in Positioning, Strategy by Ted Kouri

“There is no truth. There is only perception.” Gustave Flaubert In any organization, there comes a pivotal point when prices need to increase. While essential to...

29 Jan The Importance of Differentiation In Your Marketing Strategy

Posted at 20:31h in Positioning by Incite

“Marketing is the art of meaningful differentiation.” - John Lederer Differentiation is a key aspect to effectively marketing your business. It is also one of the...

12 Dec Stand Out

Posted at 15:36h in Positioning, Strategy by Ted Kouri

On your website, if you can switch a competitor’s logo for your own organization’s logo and the content still makes sense, there’s a problem.

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