One significant challenge facing private enterprises revolves around strategy. While most leaders feel strategy is critical to success, very few, including senior management and the board, can clearly articulate their…
What is the first image that comes to mind when you hear the word marketing? Maybe it’s the Nike swoosh, or a commercial showcasing a new iPhone. Is this really…
What is the first image that comes to mind when you hear the word marketing? Maybe it’s the Nike swoosh, or a commercial showcasing a new iPhone. Is this really…
Your market cannot be everyone and anyone. It’s something any marketing textbook will tell you. The more specific and narrowed in your market, the better and more effective your marketing…
“Marketing is the art of meaningful differentiation.” - John Lederer Differentiation is a key aspect to effectively marketing your business. It is also one of the most challenging parts of…
We say it often. It is something we tell our clients and ourselves on a regular basis. You must focus your business and your efforts on what you do uniquely…
We are instinctively story seekers. We’ll finish the day with a chapter in a book, look to our connections on social media, or escape to the movies for the latest…