One significant challenge facing private enterprises revolves around strategy. While most leaders feel strategy is critical to success, very few, including senior management and the board, can clearly articulate their…
InciteNovember 27, 2019
What is the first image that comes to mind when you hear the word marketing? Maybe it’s the Nike swoosh, or a commercial showcasing a new iPhone. Is this really…
Jesse MeyerJune 14, 2019
Your market cannot be everyone and anyone. It’s something any marketing textbook will tell you. The more specific and narrowed in your market, the better and more effective your marketing…
Ted KouriApril 30, 2019
“Marketing is the art of meaningful differentiation.” - John Lederer Differentiation is a key aspect to effectively marketing your business. It is also one of the most challenging parts of…
InciteJanuary 30, 2019
Branding. It’s one of the most commonly used marketing buzz words today and certainly one of the most misunderstood.
Ted KouriNovember 21, 2018
We say it often. It is something we tell our clients and ourselves on a regular basis. You must focus your business and your efforts on what you do uniquely…
InciteOctober 2, 2018
On your website, if you can switch a competitor’s logo for your own organization’s logo and the content still makes sense, there’s a problem.
Ted KouriSeptember 12, 2018
We are instinctively story seekers. We’ll finish the day with a chapter in a book, look to our connections on social media, or escape to the movies for the latest…
InciteAugust 29, 2018
