30 Apr Get Focused: Why Building a Brand Persona Matters
Your market cannot be everyone and anyone. It’s something any marketing textbook will tell you. The more specific and narrowed in your market, the better...
Positioning
18 Mar Making the Case to Raise Your Prices
“There is no truth. There is only perception.” Gustave Flaubert In any organization, there comes a pivotal point when prices need to increase. While essential to...
29 Jan The Importance of Differentiation In Your Marketing Strategy
“Marketing is the art of meaningful differentiation.” - John Lederer Differentiation is a key aspect to effectively marketing your business. It is also one of the...
12 Dec Stand Out
On your website, if you can switch a competitor’s logo for your own organization’s logo and the content still makes sense, there’s a problem.
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