Culture & Communications: Two X Factors in M&A Success - A Conversation with Ryan Pomeroy, Pomeroy Lodging Strategic communications and corporate culture are often overlooked during mergers and acquisitions despite…
Increasing your company’s valuation through strategic marketing. There is no denying it has been a tough number of years in Alberta. From the fall in the price of oil to…
"This is the year that we are going to take planning seriously." For some organizations, this might mean booking a two-hour meeting in the board room where senior management are…
What is the first image that comes to mind when you hear the word marketing? Maybe it’s the Nike swoosh, or a commercial showcasing a new iPhone. Is this really…
What is the first image that comes to mind when you hear the word marketing? Maybe it’s the Nike swoosh, or a commercial showcasing a new iPhone. Is this really…
Your market cannot be everyone and anyone. It’s something any marketing textbook will tell you. The more specific and narrowed in your market, the better and more effective your marketing…