Marketing and Business Strategy Insights

23 Feb The Repersonality

Posted at 09:17h in Brand by Incite

If I have one pet peeve in the marketing world, and we’re guilty of it here as well, it’s the use of the term “rebrand.”

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24 Nov Improving Efficiency

Posted at 14:11h in Operations by Ryan Peyton

There aren’t enough hours in the day to get all your work done.

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17 Nov Choose the Harder Path

Posted at 10:30h in Strategy by Ted Kouri

While on a recent hike with some buddies, we came to a fork in the path…

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22 Sep Great Leadership by the Beat of a Drum

Posted at 12:36h in Culture, Leadership by Incite

This past summer, I was visiting some friends in Montreal, QC and went to see what has come to be known as the “Tam Tam...

15 Sep Why “Free” is Costly

Posted at 10:47h in Strategy by Incite

People often perceive “Free” to be valuable. Who would turn down free stuff?

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24 Aug In the Eye of the __?

Posted at 14:03h in Brand by Darren Tonn

“Beauty is in the eye of the beholder.” This famous quote by Plato holds a lot of truth in the marketing and advertising world.

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09 Jun Good No Longer Good Enough

Posted at 23:48h in Brand, Culture by Ted Kouri

“Good is the enemy of great.” This is the first line in Jim Collins must read book “Good to Great.”

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03 Mar What Gets Measured Gets Done

Posted at 22:06h in Business Development and Growth, Strategy by Incite

This title, first shared with me by a friend and mentor and often attributed to Peter Drucker, encompasses the power of setting expectations.

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16 Dec Don’t Boil the Ocean

Posted at 22:20h in Research by Ted Kouri

Knowledge is power, so market research can be a source of competitive advantage for many companies.

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10 Dec Are You Fighting the Right Battle?

Posted at 01:00h in Brand by Incite

Generally speaking, corporations communicate from a level that does not relate to their audience.

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Insights from Incite