15 Sep Why “Free” is Costly
People often perceive “Free” to be valuable. Who would turn down free stuff?
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Discover actionable marketing and strategy guides for your company, written by our expert business strategy team at Incite.
24 Aug In the Eye of the __?
“Beauty is in the eye of the beholder.” This famous quote by Plato holds a lot of truth in the marketing and advertising world.
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09 Jun Good No Longer Good Enough
“Good is the enemy of great.” This is the first line in Jim Collins must read book “Good to Great.”
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03 Mar What Gets Measured Gets Done
This title, first shared with me by a friend and mentor and often attributed to Peter Drucker, encompasses the power of setting expectations.
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16 Dec Don’t Boil the Ocean
Knowledge is power, so market research can be a source of competitive advantage for many companies.
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10 Dec Are You Fighting the Right Battle?
Generally speaking, corporations communicate from a level that does not relate to their audience.
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04 Nov Marketing Starts Sooner Than You Think
Marketing is often invited to the table, but rarely in time.
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