28 Jul What if the Customer Isn’t Always Right?
Everyone has heard the adage, “The customer is always right!” So what happens when they are actually flat out wrong?
...Discover actionable marketing and strategy guides for your company, written by our expert business strategy team at Incite.
Everyone has heard the adage, “The customer is always right!” So what happens when they are actually flat out wrong?
...We are instinctively story seekers. We’ll finish the day with a chapter in a book, look to our connections on social media, or escape to...
If I have one pet peeve in the marketing world, and we’re guilty of it here as well, it’s the use of the term “rebrand.”
...There aren’t enough hours in the day to get all your work done.
...While on a recent hike with some buddies, we came to a fork in the path…
...This past summer, I was visiting some friends in Montreal, QC and went to see what has come to be known as the “Tam Tam...
People often perceive “Free” to be valuable. Who would turn down free stuff?
...“Beauty is in the eye of the beholder.” This famous quote by Plato holds a lot of truth in the marketing and advertising world.
...“Good is the enemy of great.” This is the first line in Jim Collins must read book “Good to Great.”
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