Marketing and Business Strategy Insights

17 Nov Choose the Harder Path

Posted at 10:30h in Strategy by Ted Kouri

While on a recent hike with some buddies, we came to a fork in the path…

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Posted at 12:36h in Culture, Leadership by Incite

This past summer, I was visiting some friends in Montreal, QC and went to see what has come to be known as the “Tam Tam...

Posted at 10:47h in Strategy by Incite

People often perceive “Free” to be valuable. Who would turn down free stuff?

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Posted at 14:03h in Brand by Darren Tonn

“Beauty is in the eye of the beholder.” This famous quote by Plato holds a lot of truth in the marketing and advertising world.

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Posted at 23:48h in Brand, Culture by Ted Kouri

“Good is the enemy of great.” This is the first line in Jim Collins must read book “Good to Great.”

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Posted at 22:06h in Business Development and Growth, Strategy by Incite

This title, first shared with me by a friend and mentor and often attributed to Peter Drucker, encompasses the power of setting expectations.

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Posted at 22:20h in Research by Ted Kouri

Knowledge is power, so market research can be a source of competitive advantage for many companies.

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Posted at 01:00h in Brand by Incite

Generally speaking, corporations communicate from a level that does not relate to their audience.

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Posted at 03:00h in Research, Strategy by Ted Kouri

Marketing is often invited to the table, but rarely in time.

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