03 Oct Follow-Up: The Single Biggest Way to Make Marketing Pay
In my last blog, I touched on the importance of activating your membership to make the most out of business groups or associations you belong...
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13 Aug Activating Your Membership: Making the Most out of Business Groups
Many resources exist to connect fellow business professionals while creating a structured, routine foundation for those relationships to be established and nurtured. Networking groups can...
29 Jul Full fund development cycle
What is the first image that comes to mind when you hear the word marketing? Maybe it’s the Nike swoosh, or a commercial showcasing a...
04 Jul Cake, Icing and Using Touchpoints to Create an Exceptional Experience
What is the first image that comes to mind when you hear the word marketing? Maybe it’s the Nike swoosh, or a commercial showcasing a...
14 Jun What Are Effective Communications? Leveraging a Relationship-Driven Approach
What is the first image that comes to mind when you hear the word marketing? Maybe it’s the Nike swoosh, or a commercial showcasing a...
03 Jun #Incite20: Thoughts on 20 Years in Business
As the calendar has turned to June, we’ve officially launched #Incite20 to celebrate Incite’s 20th anniversary. It is hard to believe we are already...
16 May From the Inside Out – How to Communicate So People Listen
What is the first image that comes to mind when you hear the word marketing? Maybe it’s the Nike swoosh, or a commercial showcasing a...
30 Apr Get Focused: Why Building a Brand Persona Matters
Your market cannot be everyone and anyone. It’s something any marketing textbook will tell you. The more specific and narrowed in your market, the better...
18 Apr The Value of Market Feedback
In our professional life, we spend most of our time embedded in our business, so when it comes to decision making, it can be challenging...
26 Mar When Should Marketing Get Involved?
Too often, marketing is viewed as the last piece of the puzzle when in fact, it should be the complete opposite. Good marketing doesn’t overcome...