Our People

Incite’s boutique model is supported by a team of senior strategists and business advisors with backgrounds in the fields of market research, business development, market strategy, brand, communications, and internal engagement. We work collaboratively to build project teams that provide clients with a range of perspectives to inform strategic decisions.


Ted Kouri, BCom, MBA

Ted Kouri, BCom, MBA

Founder & President

As Founder and President of Incite, Ted brings over 25 years of strategic marketing and consulting experience to the table. His proven ability to engage in complex business strategy and multi-stakeholder environments has enabled him to help a diverse range of private and public sector clients with growth strategy, communications, strategic issues management and brand development.


Ted is an active volunteer with the University of Alberta Venture Mentoring Service and Confed Hockey, and has recently served as the Board Chair of Edmonton Community Foundation. He is the proud recipient of 2004’s Edmonton Chamber of Commerce Small Business Owner of the Year Award and the 2008 BDC Young Entrepreneur Award.




Darren Tonn, BDes

Darren Tonn, BDes

Partner & Creative Director

Always focused on the possibilities, Darren leads every brand strategy with creativity, passion and drive. His array of artistic abilities, coupled with two decades of design experience, truly make him a creative catalyst. As Creative Director, Darren has successfully led several branding initiatives for our B2B, private, public and not-for-profit clients, significantly contributing to local and international awards and recognitions.


A former president of the Advertising Club of Edmonton, Darren continues to remain involved in the creative community with his work as an artist, where he carries on his lifelong pursuit for art through visual expression.



Ryan Peyton, BA

Ryan Peyton, BA

Partner & Operations Director

Ryan’s innate ability to lead projects, manage timelines and streamline processes makes him one of Incite’s most valued team members. When it comes to client expectations, he understands exactly what it takes to meet and exceed them. As Operations Director, Ryan devotes most of his time to ensuring every area of the business—from pricing to billing to utilizing our resources effectively (and so much more)—is operating its very best.


When he isn’t overseeing internal procedures, Ryan collaborates with the team to deliver proposals, schedule projects, allocate resources and manage supplier accounts. Resourceful, organized and steadfast, there isn’t anything this former account executive can’t achieve.





Trish Kushniruk, BSc

Trish Kushniruk, BSc

Partner & Principal

With a proven track record of producing impactful projects that stand out, Trish always maintains a critical perspective. As Principal, she leads clients both internally and externally through to strategic solutions, using her expertise in culture and engagement to ensure the most valuable channels are being pursued. Her people-focused approach has propelled numerous clients to build meaningful, lasting relationships within the community and convert prospects into partners.


Trish is an active member of the Vohon Ukrainian Dance Ensemble, where she has acted as Artistic Director for over eight years, overseeing productions, coaching dancers, and coordinating practices and performances. She also currently sits on the board for the Ensemble.




Erin Clyde, BFA

Erin Clyde, BFA

Event Director

With over 15 years of experience in event design, creation, and management, Erin is the master behind some of Alberta’s most influential events. Through the course of her career, she has played an instrumental role in creating and executing remarkable experiences across the province and the world, including the first projection animation in Edmonton for YESS brand launch; the Edmonton Valley Zoo’s Festival of Light inception; Dentons’ All IN community impact event; Grande Prairie’s Guitars & Wagons festival; We Stand youth leadership summits; and Northern Alberta’s leading business conference, 55 North.


As a fierce negotiator with a mind for strategy, Erin ensures each and every event is not only well-planned but executed with precision. Her favourite events create space for meaningful interactions to happen where guests create memories and are inspired. Daily, Erin oversees numerous little details while walking clients through the process of planning and executing all levels of events—everything from small, internally focused brand launches to multi-day off-site conferences and festivals.




Mark Steiner, BMA

Mark Steiner, BMA

Art Director

As Incite’s Art Director, Mark applies his extensive background in design to everything he does. His passion for creating unique, intelligent designs for Incite’s clients blends well with his ability to effectively collaborate with our team to build powerful, meaningful communication tools.


This dedicated New Zealand designer loves educating, challenging and mentoring others in a range of design disciplines. His affinity for new technology enables him to employ an intrinsic understanding of the digital world and blend new ideas with traditional design elements, making him an instrumental part of the Incite team.




Dania Spillett, BCom

Dania Spillett, BCom


Confident and accomplished are two ways to describe Dania. With an abundance of relationship management and strategic communications experience, she knows exactly how to lead clients through in-depth planning and execution phases. Dania’s ability to develop and implement research-backed activities and provide advisory services that help Incite’s clients succeed is driven by her commitment to understanding every one of her client’s specific situations and individual needs.


Currently, Dania uses her skills and industry expertise to coach University of Alberta students for JDC West business case competitions. She is also an active board member for the Edmonton-based non-profit, Centre to End All Sexual Exploitation (CEASE).




Adam Holmes, BCom

Adam Holmes, BCom


Managing comprehensive strategic plans from inception through production to implementation comes naturally to Adam. As an Associate at Incite, he has a comprehensive understanding of every aspect of the business. That’s because he collaborates with team members from every department, and works closely with clients to ensure every project is led in the right direction.


A veteran at balancing big picture ideas with meticulous detail, Adam knows what it takes to succeed. While working at television production company, Vérité Films, he was the Business Affairs Manager for the primetime Canadian comedy series Corner Gas, which won six Gemini Awards.




Laura Zubick, BCom

Laura Zubick, BCom


Joining Incite in 2017, Laura has quickly proven to be a pivotal part of the team. Her hard-working, creative attitude toward strategy has helped produce unique projects for our clients that set them apart from the competition. Laura utilizes her unstoppable energy and can-do attitude to take projects through every phase of development. From research to ideation to successful, on-time production, you can always count on her to get the job done right.


Laura is also able to easily, and quickly, develop sincere relationships with clients and foster connections between companies and their stakeholders, and brings her direct sales, community investment and corporate social responsibility experience to everything she does.




Joanne Hoang

Joanne Hoang

Executive Assistant

A self-proclaimed Excel Spreadsheet extraordinaire, Joanne is the glue that keeps Incite together. Whether it’s setting up meetings, coordinating calendars or assisting with proposals, everyone knows they can count on her to make things a bit easier. As the first point of contact for Incite’s clients and guests, Joanne’s positive attitude is a quality everyone appreciates. Her self-motivated nature and over 10 years of customer service experience shows in everything she does, and her friendly disposition makes anyone who walks through our doors feel comfortable and welcome.


When she’s not managing the office, Joanne keeps everyone happy by leading Incite’s social club.






Incite’s Advisory Network


Incite has built a network of connected, innovative business leaders with subject matter expertise in areas that add value for our clients. These advisors provide Incite with unique perspectives and additional industry context. Key advisors include:


Join Incite

Our team consists of smart, dedicated, and invested professionals who thrive in a collaborative environment. Incite is currently not hiring, but we’re always interested in meeting great people.

Current Positions

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