18 Mar Making the Case to Raise Your Prices
“There is no truth. There is only perception.” Gustave Flaubert In any organization, there comes a pivotal point when prices need to increase. While essential to...
Discover actionable marketing and strategy guides for your company, written by our expert business strategy team at Incite.
25 Feb Rising Above The Status Quo: Promoting Change Within Your Organization
The days of simple stability and status quo are a thing of the past. As an organizational leader, you are already aware of that. Years...
11 Feb Why Hope is Not a Strategy: Managing Your Business in Times of Uncertainty
“Underestimating uncertainty can lead to strategies that neither defend against the threats nor take advantage of the opportunities that higher levels of uncertainty may provide.”...
29 Jan The Importance of Differentiation In Your Marketing Strategy
“Marketing is the art of meaningful differentiation.” - John Lederer Differentiation is a key aspect to effectively marketing your business. It is also one of the...
21 Jan How to Successfully Implement Change in 2019
Feeling blue today? You’re not alone. According to experts, the third Monday in January is statistically one of the most depressing days of the year....
27 Sep How to Give Creative Feedback
“It needs to be beefed up…” or “I don’t like it…” is not helpful creative feedback.
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28 Aug Why Fad Diets Are Unhealthy… For Your Business
Most of us have tried a fad diet (or two), or at least know of someone who has.
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21 Aug Building a Strong Brand
Branding. It’s one of the most commonly used marketing buzz words today and certainly one of the most misunderstood.
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02 Aug The Importance of Being Focused
We say it often. It is something we tell our clients and ourselves on a regular basis. You must focus your business and your efforts...
21 Jun Incite Announces New Brand & Strategic Focus
Incite is pleased to announce the launch of our new brand at incitestrategy.ca. Over the past 20 years in business, Incite has built a reputation for strategy,...