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What is the first image that comes to mind when you hear the word marketing? Maybe it’s the Nike swoosh, or a commercial showcasing a...
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Discover actionable marketing and strategy guides for your company, written by our expert business strategy team at Incite.
04 Jul Cake, Icing and Using Touchpoints to Create an Exceptional Experience
What is the first image that comes to mind when you hear the word marketing? Maybe it’s the Nike swoosh, or a commercial showcasing a...
14 Jun What Are Effective Communications? Leveraging a Relationship-Driven Approach
What is the first image that comes to mind when you hear the word marketing? Maybe it’s the Nike swoosh, or a commercial showcasing a...
03 Jun #Incite20: Thoughts on 20 Years in Business
As the calendar has turned to June, we’ve officially launched #Incite20 to celebrate Incite’s 20th anniversary. It is hard to believe we are already...
16 May From the Inside Out – How to Communicate So People Listen
What is the first image that comes to mind when you hear the word marketing? Maybe it’s the Nike swoosh, or a commercial showcasing a...
30 Apr Get Focused: Why Building a Brand Persona Matters
Your market cannot be everyone and anyone. It’s something any marketing textbook will tell you. The more specific and narrowed in your market, the better...
18 Apr The Value of Market Feedback
In our professional life, we spend most of our time embedded in our business, so when it comes to decision making, it can be challenging...
26 Mar When Should Marketing Get Involved?
Too often, marketing is viewed as the last piece of the puzzle when in fact, it should be the complete opposite. Good marketing doesn’t overcome...
18 Mar Making the Case to Raise Your Prices
“There is no truth. There is only perception.” Gustave Flaubert In any organization, there comes a pivotal point when prices need to increase. While essential to...
25 Feb Rising Above The Status Quo: Promoting Change Within Your Organization
The days of simple stability and status quo are a thing of the past. As an organizational leader, you are already aware of that. Years...