Too often, marketing is viewed as the last piece of the puzzle when in fact, it should be the complete opposite. Good marketing doesn’t overcome poor products, brands that don’t…
Ted KouriMarch 26, 2019
“Marketing is the art of meaningful differentiation.” - John Lederer Differentiation is a key aspect to effectively marketing your business. It is also one of the most challenging parts of…
InciteJanuary 30, 2019
Feeling blue today? You’re not alone. According to experts, the third Monday in January is statistically one of the most depressing days of the year. Why is that? Beyond reasons…
InciteJanuary 21, 2019
Branding. It’s one of the most commonly used marketing buzz words today and certainly one of the most misunderstood.
Ted KouriNovember 21, 2018
We say it often. It is something we tell our clients and ourselves on a regular basis. You must focus your business and your efforts on what you do uniquely…
InciteOctober 2, 2018
On your website, if you can switch a competitor’s logo for your own organization’s logo and the content still makes sense, there’s a problem.
Ted KouriSeptember 12, 2018
