What is the first image that comes to mind when you hear the word marketing? Maybe it’s the Nike swoosh, or a commercial showcasing a new iPhone. Is this really…
InciteMay 16, 2019
In our professional life, we spend most of our time embedded in our business, so when it comes to decision making, it can be challenging to consider a broader vision. …
InciteApril 18, 2019
Too often, marketing is viewed as the last piece of the puzzle when in fact, it should be the complete opposite. Good marketing doesn’t overcome poor products, brands that don’t…
Ted KouriMarch 26, 2019
The days of simple stability and status quo are a thing of the past. As an organizational leader, you are already aware of that. Years ago, success of a business…
InciteFebruary 25, 2019
“Marketing is the art of meaningful differentiation.” - John Lederer Differentiation is a key aspect to effectively marketing your business. It is also one of the most challenging parts of…
InciteJanuary 30, 2019
Feeling blue today? You’re not alone. According to experts, the third Monday in January is statistically one of the most depressing days of the year. Why is that? Beyond reasons…
InciteJanuary 21, 2019
Branding. It’s one of the most commonly used marketing buzz words today and certainly one of the most misunderstood.
Ted KouriNovember 21, 2018
