Friends, clients, partners, and fellow community leaders, As we move into what is slowly starting to feel like the new (albeit temporary) normal, many are feeling the effects of the…
"This is the year that we are going to take planning seriously." For some organizations, this might mean booking a two-hour meeting in the board room where senior management are…
Take a moment to reflect on how far your organization has come. Chances are, where you are now isn’t necessarily where you started. Any organization can attest that evolution is…
In my last blog, I touched on the importance of activating your membership to make the most out of business groups or associations you belong to. Making genuine connections, forming…
Many resources exist to connect fellow business professionals while creating a structured, routine foundation for those relationships to be established and nurtured. Networking groups can provide immense value to budding…
What is the first image that comes to mind when you hear the word marketing? Maybe it’s the Nike swoosh, or a commercial showcasing a new iPhone. Is this really…
What is the first image that comes to mind when you hear the word marketing? Maybe it’s the Nike swoosh, or a commercial showcasing a new iPhone. Is this really…
“Marketing is the art of meaningful differentiation.” - John Lederer Differentiation is a key aspect to effectively marketing your business. It is also one of the most challenging parts of…