A fundamental question for organizations is identifying their ideal customers. While it may seem tempting to cast a wide net and cater to everyone, the reality is that a do-everything-for-everyone…
InciteJuly 31, 2023
Whether you are aware of it or not, every organization on the planet has a brand personality. A brand personality can be defined as the feeling that stakeholders experience whenever…
Stephanie SimsJuly 22, 2021
Increasing your company’s valuation through strategic marketing. There is no denying it has been a tough number of years in Alberta. From the fall in the price of oil to…
Jesse MeyerJanuary 27, 2021
With the COVID blues all around us, it is difficult to get excited or plan for 2021. However, proactive businesses who take this current market lull as an opportunity to…
InciteDecember 21, 2020
What is the first image that comes to mind when you hear the word marketing? Maybe it’s the Nike swoosh, or a commercial showcasing a new iPhone. Is this really…
Jesse MeyerJuly 4, 2019
What is the first image that comes to mind when you hear the word marketing? Maybe it’s the Nike swoosh, or a commercial showcasing a new iPhone. Is this really…
Jesse MeyerJune 14, 2019
Your market cannot be everyone and anyone. It’s something any marketing textbook will tell you. The more specific and narrowed in your market, the better and more effective your marketing…
Ted KouriApril 30, 2019
Too often, marketing is viewed as the last piece of the puzzle when in fact, it should be the complete opposite. Good marketing doesn’t overcome poor products, brands that don’t…
Ted KouriMarch 26, 2019
Branding. It’s one of the most commonly used marketing buzz words today and certainly one of the most misunderstood.
Ted KouriNovember 21, 2018
