We guide strategic communications and cultural integration that preserve your people—the critical foundation of every successful deal. Through authentic engagement and thoughtful change management, we unite diverse teams, protect organizational culture, and ensure your most valuable assets thrive through complex transitions.
”Working with Incite gave us the clarity we didn’t know we were missing. As we grew and acquired other well known businesses and moved into new markets, our brand started to feel...messy. People didn’t quite get how it all tied back to We Know Training. Honestly, neither did we sometimes. Incite helped us nail down a brand architecture and strategy that makes sense. Now our partners see the big picture, and our clients know exactly who they’re dealing with. The messaging they provided actually lands. The process with Incite was worth its weight in gold—and it set us up to scale with confidence. Plain and simple."
Chris LaBossiereCEO, We Know Training
Every successful transaction starts with strategic communications. We develop comprehensive M&A communications strategies that build confidence among impacted parties, manage uncertainty throughout the deal lifecycle, and ensure consistent messaging that preserves trust and maintains business momentum.
Culture drives deal success more than financials. We design cultural integration strategies that identify shared values, bridge different organizational cultures, and create unified teams that preserve the best of both organizations while building something stronger together.
Transformation requires more than new processes—it requires people to embrace change. We develop change management strategies that guide individuals and teams through transition with clarity, empathy, and confidence, ensuring sustainable adoption and lasting impact.
The real work begins after the deal closes. We orchestrate comprehensive post-merger integration that aligns operations, cultures, and communications—creating seamless transitions that maximize synergies while minimizing disruption to business performance.
During Change Change affects everyone differently. We design targeted engagement approaches for employees, customers, partners, and communities—ensuring all impacted parties understand the vision, feel heard throughout the process, and remain committed to the organization’s future success.
When organizations unite, brands must evolve thoughtfully. We guide brand integration decisions that honor legacy while creating unified market presence—ensuring brand architecture supports business objectives and resonates authentically with all audiences.
Market Intelligence & Support
In today’s dynamic business landscape, organizations across Western Canada face complex M&A and change management challenges that require both strategic expertise and human-centered solutions. Whether you’re acquiring, being acquired, or navigating major organizational transformation, success depends on how well you manage the human elements of change.
Every transaction and transformation brings unique challenges that require strategic attention and authentic engagement:
We develop M&A communications strategies that provide clarity throughout the process, managing expectations and maintaining confidence among employees, customers, and partners during periods of change.
We design cultural integration approaches that identify shared values, bridge differences, and create unified teams that preserve the strengths of both organizations while building something stronger together.
We create change management strategies that guide individuals through transformation with empathy and clear communication, ensuring sustainable adoption and maintaining productivity during transition.
We orchestrate comprehensive integration planning that aligns operations, systems, and cultures while maintaining business momentum and maximizing synergies.
We guide brand integration strategies that honor legacy while creating unified market presence, ensuring brand architecture supports business objectives and resonates with all audiences.
We create integrated communication frameworks that ensure consistent messaging across all channels and audiences, building trust and alignment throughout the transformation process.
Mergers and acquisitions. Divestitures. Corporate finance. Exit strategies. These terms feel intimidating and inaccessible to many business owners. However, these infrequent game-changing deals are critical for most mid-market companies to monetize your life’s work. Here’s the trick: how do you do something well when you’ve never done it before (and may never do it again)?
A whitepaper by Incite and Sequeira Partners.
– 1 “Evolving with Agility: PwC’s 2020 M&A Integration Survey” (2020) – 2 PwC’s 2020 M&A Integration Survey (2020) – 3 “Startup Acquisitions as a Hiring Strategy: Worker Choice and Turnover,” Wharton School, March 2020 – 4 “Organizational Culture in Mergers: Addressing the Unseen Forces,” McKinsey & Company, March 2019 – 5 “Integrating Marketing and Brand in M&A: The Way to Superior Growth,” McKinsey & Company, March 2020 – 6 “Creating Value Beyond the Deal,” PWC, 2019
”We value the advice and expertise Incite provided during our merger. Their guidance brought our executive team together, allowing us to collectively envision the future of our organization. With their specialized skills, they developed a clear and strategic roadmap that now guides our united and purpose-driven journey. Their contributions were instrumental in charting our ongoing path to success.
Janice StasiukCEO, Viacore
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