27 Aug Something to be said for culture…
While travelling through Asia recently, I became acutely aware of the culture around me. No, I`m not referring to Nasi Goreng and batik silk –...
While travelling through Asia recently, I became acutely aware of the culture around me. No, I`m not referring to Nasi Goreng and batik silk –...
Everyone has heard the adage, “The customer is always right!” So what happens when they are actually flat out wrong?
...If I have one pet peeve in the marketing world, and we’re guilty of it here as well, it’s the use of the term “rebrand.”
...“Beauty is in the eye of the beholder.” This famous quote by Plato holds a lot of truth in the marketing and advertising world.
...“Good is the enemy of great.” This is the first line in Jim Collins must read book “Good to Great.”
...Generally speaking, corporations communicate from a level that does not relate to their audience.
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