Brand

27 Aug Something to be said for culture…

Posted at 16:54h in Brand, Culture by Trish Kushniruk

While travelling through Asia recently, I became acutely aware of the culture around me. No, I`m not referring to Nasi Goreng and batik silk –...

Posted at 09:40h in Brand, Culture by Incite

Perhaps one of the biggest questions for Albertan business people today is, “How do I attract and retain staff, especially in the younger workforce?”

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Posted at 08:41h in Brand, Culture by Incite

Incite has been fortunate to work with The Roy Group over the last two years. A major focus of this work has been on building...

Posted at 02:18h in Brand by Incite

Everyone has heard the adage, “The customer is always right!” So what happens when they are actually flat out wrong?

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Posted at 09:23h in Brand, Culture by Incite

Anyone who knows Incite has seen our pens. They’re big, they’re beautiful, and we each have one.

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Posted at 09:17h in Brand by Incite

If I have one pet peeve in the marketing world, and we’re guilty of it here as well, it’s the use of the term “rebrand.”

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Posted at 14:03h in Brand by Darren Tonn

“Beauty is in the eye of the beholder.” This famous quote by Plato holds a lot of truth in the marketing and advertising world.

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Posted at 23:48h in Brand, Culture by Ted Kouri

“Good is the enemy of great.” This is the first line in Jim Collins must read book “Good to Great.”

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Posted at 01:00h in Brand by Incite

Generally speaking, corporations communicate from a level that does not relate to their audience.

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