15 Feb Coaching on the Court
Incite has been fortunate to work with The Roy Group over the last two years. A major focus of this work has been on building...
Brand
28 Jul What if the Customer Isn’t Always Right?
Everyone has heard the adage, “The customer is always right!” So what happens when they are actually flat out wrong?
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15 Jun What kind of pen are you?
Anyone who knows Incite has seen our pens. They’re big, they’re beautiful, and we each have one.
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23 Feb The Repersonality
If I have one pet peeve in the marketing world, and we’re guilty of it here as well, it’s the use of the term “rebrand.”
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24 Aug In the Eye of the __?
“Beauty is in the eye of the beholder.” This famous quote by Plato holds a lot of truth in the marketing and advertising world.
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09 Jun Good No Longer Good Enough
“Good is the enemy of great.” This is the first line in Jim Collins must read book “Good to Great.”
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10 Dec Are You Fighting the Right Battle?
Generally speaking, corporations communicate from a level that does not relate to their audience.
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