23 Feb The Repersonality
If I have one pet peeve in the marketing world, and we’re guilty of it here as well, it’s the use of the term “rebrand.”
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Brand
24 Aug In the Eye of the __?
“Beauty is in the eye of the beholder.” This famous quote by Plato holds a lot of truth in the marketing and advertising world.
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09 Jun Good No Longer Good Enough
“Good is the enemy of great.” This is the first line in Jim Collins must read book “Good to Great.”
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10 Dec Are You Fighting the Right Battle?
Generally speaking, corporations communicate from a level that does not relate to their audience.
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