For many organizations in 2020, the constantly shifting business environment has either forced a re-think of previous strategic decisions or provided breathing room to identify areas of opportunity and reconsider…
Increasing your company’s valuation through strategic marketing. There is no denying it has been a tough number of years in Alberta. From the fall in the price of oil to…
As we look at building internal culture for the long-term in the face of ongoing change, either through COVID-19 or an M&A transaction, people must be our main priority. Intially,…
Friends, clients, partners, and fellow community leaders, As we move into what is slowly starting to feel like the new (albeit temporary) normal, many are feeling the effects of the…
What is the first image that comes to mind when you hear the word marketing? Maybe it’s the Nike swoosh, or a commercial showcasing a new iPhone. Is this really…