Pre-Deal
Brand Integration
- Determine how to merge the brands or develop a new visual identity, including brand guidelines and rollout plan
- Build a strong brand to capture brand equity and position the business beyond founder or existing ownership
Marketing & Sales Integration
- Build a robust go-to-market plan supported by a differentiated market position
- Align all sales and marketing efforts with those of the newly acquired business
- Develop a customer experience strategy that can increase customer retention, spur higher and more frequent spend per customer, and lessen price sensitivity
Culture & Change Management
- Build a 2-year post-merger cultural integration plan to align cultures and mitigate turnover
- Facilitate a proactive change management process to anticipate and address challenges, while also building a resilient organization capable of adapting to changing market conditions
- Design a program that fits the culture of the newly formed organization, and track its progress to ensure its success
Strategic Communications
- Develop communication best practices, maximizing teamwork and partnerships with all stakeholders
- Create a customized internal or external communications plan to ensure consistent engagement with your organization well beyond the close of the deal
