Pre-Deal
Marketing & Sales Strategy
- Build a robust go-to-market plan supported by a differentiated market position
- Align all sales and marketing efforts with those of the newly acquired business
- Develop a customer experience strategy that can increase customer retention, spur higher and more frequent spend per customer, and lessen price sensitivity
New Product/Service Growth & Geographic Expansion
- Define a clear strategy to cross-sell products/services between companies
- Build targeted growth plans for relevant market segments within the acquired business
- Explore add-on opportunities across additional geographic markets
Cultural & Change Management
- Build a 2-year post-merger cultural integration plan to align cultures and mitigate turnover
- Facilitate a proactive change management process to anticipate and address challenges, while also building a resilient organization capable of adapting to changing market conditions