Incite created a powerful identity for us. We’ve always been about providing great indoor air quality to our customers, but our name and look positioned us as simply a place to buy filters. Instead of The Filter Shop, BGE Indoor Air Quality Solutions has allowed us to expand what we do for customers. It’s been a clear brand pivot, giving our team the confidence and ability to go to market as a clean air company and properly communicate the full scope of what we can do for our customers. The new positioning has resonated well in the market, especially through COVID-19, and has provided us great opportunities to pursue.
- Ian MacGillivray, Owner & SVP Corporate Development, BGE