Pre-Deal
Deal Positioning & Key Messaging
- Define the deal narrative, including geographic nuances, and proactively determine how to share the story in market
- Articulate key messages and align these throughout the organization
Internal & External Stakeholder Communications
- Build the communications plan, including all relevant channels and tools
- Identify FAQs and appropriate responses
- Train key managers to effectively communicate about the deal
Brand & Cultural Integration Plan
- Determine how to merge the brands, including brand guidelines and rollout plan
- Define the desired culture post-merger and build a plan to manage the integration process