University Hospital Foundation (UHF) is one of the most successful hospital fundraising organizations in Canada, raising support for the University of Alberta Hospital, the Mazankowski Alberta Heart Institute, and the Kaye Edmonton Clinic. Over the past 10 years, the Foundation has raised over $187 million to support emerging ideas and technologies that advance excellence in patient care, education, and research daily.
In summer 2019, the UHF engaged Incite as it sought support to assess, clarify, and align its fund development efforts to connect with corporate stakeholders. In working alongside Incite, the UHF was equipped with the strategies, messaging, and relationship-building activities needed to ensure its market position and messaging is clear and well-developed. In addition, the UHF received market feedback and recommendations on how best to deepen/augment relationships with potential/current corporate donors in a meaningful way that provides return for both parties.
Incite worked with the UHF team and its stakeholders, conducting research to inform the strategy. By leveraging input from donors, invested community members, and business leaders, the challenges, and opportunities facing UHF and its fund development efforts surfaced, allowing Incite to develop relevant activities and initiatives in the resulting fund development strategy and execution plan.
Through our work with UHF, Incite:
