The University Hospital Foundation (UHF) is one of the most successful hospital fundraising organizations in Canada, raising support for the University of Alberta Hospital, the Mazankowski Alberta Heart Institute, and the Kaye Edmonton Clinic. Over the past 10 years, the Foundation has raised over $187 million to support emerging ideas and technologies that advance excellence in patient care, education, and research daily.
In summer 2019, the UHF engaged Incite as it sought support to assess, clarify, and align its fund development efforts to connect with corporate stakeholders. By leveraging input from corporate donors, invested community members, and business influencers, the challenges and opportunities facing the UHF and its fund development efforts surfaced, allowing Incite to develop relevant recommendations and initiatives in the resulting corporate fund development strategy and execution plan. The UHF was then equipped with the strategies, messaging, and relationship-building activities needed to ensure its market position and messaging for corporate partners was clear and well-developed.
In August of 2020, the UHF re-engaged Incite to provide strategic advisory and create a framework establishing foundational structure of a more formalized corporate partnership program. The framework included the ideal corporate partner profile, a prospect list and relationship-building strategies, recommended partnership touchpoints, best practices around cultivating centres of influence, and unique partnership experiences. The recommendations focused around how best to deepen relationships with potential/current corporate donors in a meaningful way that provides return for both parties.
Through our work with UHF, Incite:
