Harvest Sky Region with Incite
Regional Destination Marketing and Brand Strategy
Incite was brought on as a strategic partner in December 2020 to assist with developing a new regional place brand as well as a comprehensive marketing strategy to help tell the story of this unique area of southeastern Alberta. With target audiences consisting of prospective businesses, residents, and visitors, the regional place brand and associated tactics and activities support the promotion of economic development opportunities available in the region.
Incite leveraged stakeholder and industry research to inform the development of both regional and corporate positioning and messaging. The objective was to create a narrative that spoke to the three key audiences of prospective investors, residents, and visitors. The result was a Destination Marketing and Brand Strategy that is helping to create effective local and national partnerships and collaborations and is focused on creating outcomes for the major priorities of attracting business investment, supporting the development of tourism and attraction of visitors, and promotion of the region as a great place to live.
Visual Identity and Tourism Strategy
With the strategy firmly in place, Incite then shifted gears to develop a visual identity for both the Harvest Sky Region as well as the Village of Youngstown that would introduce the world to the region’s new identity while drawing attention to, and building excitement with its key audiences of prospective investors, residents, and visitors. Bringing our experience and expertise, Incite also equipped the team with a Tourism Strategy as well as an executable plan including recommended next steps, expected outcomes, and suggested key performance indicators intended to assist in helping the region achieve its tourism goals.