WBEDC before Incite
Established in 2018, the Wood Buffalo Economic Development Corporation (WBEDC) is a wholly-owned entity of the Regional Municipality of Wood Buffalo, and is governed by an independent Board of Directors. WBEDC is tasked with increasing growth, innovation, prosperity, and resilience for Fort McMurray and the Wood Buffalo Region. With the CEO’s inauguration in January 2019, WBEDC began to build an overall marketing strategy, laying the foundation for all branding, marketing, and communications efforts.
Incite was engaged in spring 2019 to lead an economic development marketing strategy, and to provide advisory support to WBEDC.