Brand and Market Strategies

Incite develops marketing and brand strategies for organizations that communicate differentiation and market position, connect clients to ideal prospects, and equip them with an implementation plan to move forward. Brand strategies include the development of an integrated visual identity and key messaging. Creating a brand experience that aligns with a defined brand strategy is vitally important. It is one of the first opportunities to either build or break trust with stakeholders.

Market Research and Analysis

Effective qualitative and quantitative market research is essential to understanding stakeholder needs and is key to informing organizational strategic planning. We delve into our clients’ markets  to validate assumptions, identify areas for improvement, and uncover key observations to support decision making. With a toolkit of methodologies that includes focus groups, client one-to-one interviews, round tables, and Net Promoter Score surveys, Incite drives to the root of key relationships to build a tailored research plan that addresses specific challenges and opportunities. Research sets the stage for all Incite strategy and recommendations.

Culture and Engagement

Incite aligns organizational resources in a way that fosters strong internal culture to enhance the stakeholder experience, build trust and consistency, and develop impactful ambassadors. Building a strong and positive culture requires focus and commitment. Incite understands that every team is unique and works with organizations to identify the best approach to building an employee engagement strategy that is clear, achievable and measurable. From identifying engagement goals to understanding employee expectations and pain points, Incite builds a unique program and supports roll out to client teams.

We work with organizations to rethink their community engagement approach in a way that streamlines resources, generates awareness and builds loyalty with stakeholders. Having partnered with countless private and non-profit organizations, Incite is uniquely positioned to recommend best practices, initiatives and proactive strategies to organizations looking to make an impact with their community outreach efforts.

Communications and Change Management

Incite works with organizations to create communication and change management best practices that maximize employee engagement, ease transitions and develop corporate champions. Buy-in is critical to growth and can only be achieved through consistent and articulate communications. Incite works with organizations to ensure key stakeholders receive the right messages through the right mediums at the right time, especially when communicating change. Incite can create customized internal and external communications plans, aligning stakeholder knowledge and expectations to communicate organizational change more effectively.