Economic Development
& Tourism

Incite is a marketing and strategy consulting firm specializing in building growth, brand, and communications strategies for municipalities and their economic development and tourism teams.

Incite helps regions drive community and business growth while generating positive social and economic impact.

Depending on the needs of our client, Incite will leverage any number of our services, including Brand Strategy, Economic Development Strategy, Marketing & Business Development, Action Planning, Strategic Advisory, Community Engagement, Market Research, and Organizational Support & Culture.

Incite’s team of strategists brings expertise in research, brand, place branding, strategic planning, market planning, stakeholder engagement, economic development strategy, change and culture management, campaign development, and communications. These professionals collaborate to guide and empower municipalities through the thinking, decision-making, and execution required to drive growth, position communities, align initiatives, and connect with key stakeholders.

What We Do

From business attraction and tourism to place branding and stakeholder consultation, Incite’s strategic approach helps clients engage the necessary parties to increase buy-in (political, corporate, resident), prioritize economic development efforts, and market their community in a compelling way.

Tourism & Economic Development

We design marketing strategies that support municipal and regional objectives, including the creation of a clear economic development and tourism plans that allow our clients to move forward with confidence

  • Marketing Strategy and Execution Plan
  • Economic Development Strategy
  • Tourism Strategy and Execution Plan
  • Place Branding
  • Business Development Training

Strategic Planning & Advisory

We facilitate decision-making and help municipalities build team and community alignment in areas of strategic importance

  • Strategic Planning
  • Leadership and Council Planning Retreats

We also deliver M&A services that make sense for municipalities who are either absorbing or are going through a dissolution including

  • Culture Integration
  • Stakeholder Consultation & Communications
  • Brand Alignment

Community Engagement

We work with municipalities to rethink their community engagement approach in a way that maximizes input and return on investment

  • Public Engagement
  • Stakeholder Consultation
  • Municipal Sponsorship Planning

Organizational Support & Culture

We align organizational resources in a way that fosters strong internal culture to enhance the customer experience, facilitate change, and build consistency, and empower impactful community ambassadors

  • Employee Engagement
  • Change Management
  • Corporate Communications
  • Recruitment

Market Research

We delve into our client’s markets to validate assumptions, identify areas for improvement, and uncover key observations to support decision making.

  • Community Feedback
  • Employee Feedback
  • Market Analysis

Our Clients

  • Edmonton Global
  • Explore Edmonton
  • Fort Edmonton Management Company (Operator of Fort Edmonton Park)
  • Fort McMurray Wood Buffalo Economic Development & Tourism
  • Harvest Sky Region
  • Lac La Biche County
  • Pomeroy Kananaskis Mountain Lodge
  • Town of Canmore
  • Town of Hanna
  • Town of Slave Lake

Incite played a significant role in the inception of Edmonton Global. From stakeholder engagement and market research, to supporting our full brand development, Incite was able to help us navigate this multi-phase project into a well-positioned brand.

Malcolm BruceCEO, Edmonton Global