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Communications & Engagement Strategy

The art of strategic connection

Words have the power to inspire, influence, and ignite change. We craft communication strategies and design engagement approaches that create internal and external buy-in, navigate transformation with empathy, and turn your vision into a movement that moves people. To drive meaningful change and build lasting relationships, your communications need to inspire action and create genuine connection.

Right from the start, the Incite team got what it takes to build a lively culture and meaningful connections within Explore Edmonton. They've given us the tools and mindset for long-term growth. It's not just about quick wins for them; they're setting up a system that'll keep improving and supporting our mission as we go. That kind of forward thinking is what makes Incite stand out, ensuring our team leaves a lasting positive impact on Explore Edmonton.

Valerie GilbertPeople & Culture, Explore Edmonton

Our Capabilities

Incite’s comprehensive suite of communications and engagement capabilities guides organizations across all industries to craft strategic messages and design engagement approaches that create internal and external buy-in, navigate transformation with empathy, and turn your vision into a movement that moves people.

Communications Strategy

Every powerful message starts with strategic intent. We develop comprehensive internal and external communications strategies that align stakeholders around shared purpose, build trust through transparency, and ensure your most important messages reach the right audiences at the right time with maximum impact.

Culture & Internal Engagement

Your people are your greatest ambassadors. We design internal engagement strategies that foster authentic connection, drive cultural alignment, and empower your team to become passionate advocates for your mission—creating the internal foundation for external success.

Community Engagement Strategy

Strong communities create sustainable success. We develop authentic community engagement approaches that build social license, foster meaningful dialogue, and create mutually beneficial relationships with the communities where you operate and serve.

Client Engagement

Strategic relationships drive results. We craft client and customer engagement strategies that deepen connections, enhance loyalty, and create meaningful touchpoints throughout the entire relationship lifecycle—transforming transactions into lasting partnerships.

Fund Development Strategy

Mission-driven organizations need mission-driven funding strategies. We create comprehensive fund development strategies that align donor values with organizational impact, build lasting relationships with supporters, and create sustainable revenue streams that fuel your purpose.

Change Management Communications

In times of transition, clear communication is your North Star. We develop change communication strategies that guide organizations through mergers, acquisitions, restructuring, or strategic pivots—reducing uncertainty, maintaining audience confidence, and ensuring your people remain engaged and aligned throughout the journey of transformation.

Our Process

Through market insights, strategic dialogue, and audience intelligence, we help you understand your unique cultural ecosystem.

That way, we can craft communications and culture strategies that aren’t just smart on paper but actually work in the complex realities of your organizational environment.

Market Insights

We begin by reviewing your existing documentation and conducting a comprehensive online scan to examine your current state, market context, and competitive landscape. This foundational review establishes a thorough understanding of your organizational environment, industry dynamics, and external perceptions—creating the strategic intelligence baseline that informs all subsequent engagement activities.

Audience Engagement

We engage in strategic dialogue through in-depth interviews with key internal voices to understand your organizational goals, challenges, and cultural dynamics. Then, we gather broader audience intelligence through surveys, polls, facilitated roundtables, and other targeted engagement measures to capture authentic perceptions and perspectives from all impacted parties across your ecosystem.

Strategy Design

We synthesize and interpret the combined insights and intelligence to uncover the human motivations, cultural dynamics, and relationship factors that drive real organizational decisions—revealing why things happen and what they mean for your communications and culture strategy. Then, we translate those insights into tailored, actionable strategies that resonate authentically with your diverse audiences.

Implementation Planning

We guide strategic implementation by partnering with you to develop comprehensive execution plans that turn strategy into action. Through ongoing advisory support, we ensure your communications approaches create internal and external buy-in while strengthening organizational culture and audience relationships—delivering measurable impact that drives your mission forward.

Words have the power to inspire, influence, and ignite change. We craft communication strategies and design engagement approaches that create internal and external buy-in, navigate transformation with empathy, and turn your vision into a movement that moves people.

In today’s interconnected landscape, organizations across Western Canada need to engage authentically with diverse audiences to achieve their goals. Whether you’re navigating change, building support, or strengthening relationships, your communications and engagement strategy should resonate deeply and drive meaningful action across all your key audiences.

Every organization has a complex ecosystem of relationships that require strategic attention and authentic engagement:

When employees need to champion your mission

We develop internal engagement strategies that align your team around shared purpose, ensuring your people become passionate advocates who authentically represent your values in every interaction.

When clients require deeper connection

We create customer engagement strategies that transform transactional relationships into lasting partnerships, fostering loyalty and advocacy that drives sustainable growth.

When donors need to see measurable impact

We craft fund development strategies that align supporter values with organizational outcomes, creating compelling narratives that inspire continued investment in your mission.

When communities need to trust your intentions

We design engagement approaches that build social license through transparent dialogue, meaningful consultation, and consistent, authentic relationships.

When partners require strategic alignment

We facilitate impacted party engagement that builds consensus, aligns objectives, and creates collaborative relationships that amplify collective impact.

When unexpected change creates uncertainty

We develop change communication strategies that guide impacted parties through transformation with clarity, and confidence, maintaining trust while driving necessary evolution.

Work We’re Proud Of 

Work We’re Proud Of 

Work We’re Proud Of 

Work We’re Proud Of 

Work We’re Proud Of 

In its early years AltaML grew rapidly but we recognized that a marketing strategy was needed to realize our vision. We turned to Incite, knowing that they have expertise and experience that we lack, and have been extremely pleased with the process and the outcomes. We now have a coherent brand identity, essential to AltaML’s continued progress as a scaleup.

Nicole JanssenCo-Founder, AltaML

Communications & Engagement Strategy Insights

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Ready to strengthen your connections? Start with a conversation.

We partner with organizations who understand that relationships drive results. By exploring your unique culture and communications challenges, we craft strategies that turn stakeholders into advocates and vision into action.

Let’s discuss your next move.