Our Team

As Founder and President of Incite, Ted brings over 25 years of strategic marketing, M&A advisory, and consulting experience working with owner-managed companies, strategic buyers, industry associations, Board-led non-profits, and private equity firms. His proven ability to engage in complex business strategy and multi-stakeholder environments as a facilitator and advisor helps both buy-side and sell-side clients with growth strategy, communications, strategic issues management, and post-merger brand and culture integration.

Ted is an active volunteer, working with the University of Alberta Venture Mentoring Service and having recently served as the Board Chair of Edmonton Community Foundation. He is an engaged member of the business community, including involvement with Entrepreneurs’ Organization (EO), Edmonton Executives Association (EEA), Synergy Network, and Association for Corporate Growth (ACG).

Recent client engagements:

• Argus – Strategic Planning & Advisory
• Axxcelus Capital – Market Strategy
• Collins Steel – Management Buy-Out Communications Strategy
• VC3 (formerly CompuVision) – Acquisition Communications & Integration Strategy

Jesse works with clients to solve challenging problems, generate revenue, and unlock untapped growth potential. Drawing from over 10 years of marketing, branding, strategic planning, and stakeholder relations experience, Jesse brings a wealth of experience working with clients in the public, corporate and not-for-profit sectors,  He has spearheaded effective organizational change, and helped to maximize operational excellence and innovation by working collaboratively with leadership teams to build the foundation, structures, and processes for long-term success.

Jesse is passionate about the communities he has called home. This passion is reflected in past involvement with organizations such as the CKUA Radio Foundation, the interVivos Mentorship Program, and the ITU World Triathlon Edmonton. He has also served on boards for the South Edmonton Business Association, Fort McMurray Tourism, 2015 Western Canada Summer Games – Wood Buffalo, and the Fort McMurray Sport Tourism Committee.

Recent client engagements:

• Argus – Strategic Planning & Corporate Advisory
• BC Health Regulatory College Amalgamation – Brand Integration
• Explore Edmonton – Culture & Engagement Advisory
• Town of Diamond Valley – Amalgamation Brand and Communications

With an abundance of relationship management, market positioning, communications, and engagement experience, Dania has supported the strategic growth of B2B organizations for over 10 years, establishing foundational elements for clients to effectively manage change and realize long-term goals. She is committed to understanding the unique challenges of her clients and their environment, then leverages market intelligence to craft impactful strategies that align stakeholders, brands, and messaging through all phases of a deal.

Dania’s appetite for business and community engagement is reflected in her active involvement with the Edmonton Executives Association (EEA), International Association of Business Communicators (IABC), and provision of strategic advisory for social profits such as Habitat for Humanity Edmonton, University Hospital Foundation, and Fort Edmonton Management Company. She has previously coached UofA students for JDC West business case competitions and served on the board of the Edmonton-based Centre to End All Sexual Exploitation (CEASE).

Recent client engagements:

• Viacore – Post Deal Market Positioning, Strategic Communications, Brand Integration, Culture Alignment, Change Management
• CLPNA – Brand Strategy, Culture Integration, Strategic Communications
• CompuVision & VC3 – Strategic Merger Communications
• Turning Point (Open Course) – Business Development Training Instructor

With a passion for the marriage between research insights and consumer/human behaviour, Alana has been responsible for leading some of Alberta’s most resonant and effective advertising and communications campaigns over her twenty-year career in brand and advertising strategy for clients like EPCOR, STARS, Western Canada Lotteries, Edmonton Tourism, Edmonton Economic Development, Edmonton Internal Airport, Pizza 73 and many more. Her most recent experience of leading and running a market research and communications strategy firm has solidified her knowledge around the strategic planning process and the pivotal role that inspired and focused brand and communications plays in a company’s ability to grow and achieve success. She loves helping companies figure out the difference they want to make in the world, what they want to achieve, then finding a fresh and exciting way to showcase it.

That same desire to capture an audience’s imagination and see something new brought to life has fuelled Alana’s community contributions as well. She was a founding member of TEDxEdmonton, artsScene which built connections between young cultural arts members and the business community, Ladies on the Green in support of the Zebra Child Protection Centre where they put a fresh spin on a traditional golf tournament, and Anthology, a movement to foster support and reintroduce the Edmonton Public Library to the under-45 set. In 2019, she was named a Top 40 Under 40 in Edmonton’s Edify Magazine for her community work and its positive benefit and influence.

Angelique works with public-interest, corporate and not-for-profit clients to uncover insights, align goals, and achieve long-term success. She has over 10 years of experience leading brand strategy, marketing and communications, stakeholder engagement, and public relations efforts. Angelique is a data-driven strategist and has led award-winning projects across Western Canada that balance informed strategy with creativity and innovation. As a former journalist, she employs her investigative nature to finetune market research and her storytelling skills to craft narrative that resonates.

Angelique leverages both her client-side and consultant experience to help organizations navigate change and plan effectively. She’s a first-generation Canadian and completed her education abroad before returning for post-secondary. After graduating from MacEwan University’s Journalism Program, she served as City Hall Correspondent for the Edmonton Sun before transitioning to communications. Angelique is passionate about equity and diversity and building futures for women, and has volunteered with United Way ACR, Edmonton’s Foodbank and Meals on Wheels.

 

Past Experience:

• ATB Financial Senior Manager, Brand Story – Reputation management, brand communications, editorial strategy, issues and crisis communications and thought leadership.
• MacEwan University Marketing & Communications Manager – Marketing strategy, internal communications strategy, media relations and public engagement, ongoing strategic advisory and change management support.
• Innovate Edmonton Digital Marketing & Communications Manager – Digital marketing strategy, brand alignment campaign across digital assets and stakeholder/public relations.

Always focused on the possibilities, Darren leads every brand strategy with creativity, passion, and drive. His array of artistic abilities, coupled with two decades of design experience, make him a true creative catalyst.  He plays a vital role in assessing brand reputation for our clients’ target acquisitions while also making recommendations around integrated brand positioning and brand strategy. As Creative Director, Darren has successfully led hundreds of branding initiatives for our clients.

As past president of the Advertising Club of Edmonton, Darren continues to remain involved in the creative community. He carries on his lifelong pursuit for art through visual expression with his design work and his work as an artist. View Darren’s art: www.darrentonn.com

Recent client engagements:

• Viacore – Logo & Identity System, Brand Integration Strategy, and Renaming
• The Regulator’s Practice – Logo & Identity System
• ACDH (Alberta College of Dental Hygienists) – Logo & Identity System, Brand Integration Strategy, and Renaming
• Argus – Logo & Identity System and Brand Integration Strategy
• Diamond Valley – Logo & Identity System and Brand Strategy

Stephanie brought her creativity, emotional intelligence, and problem-solving skills to our team in 2019. She works closely with clients to support due diligence around market, brand, and customer assessments, then develops key deal deliverables that guide critical stakeholder communication and the smooth integration of both companies. Stephanie draws on her knowledge of marketing and strategic business analysis to help our clients rise above the competition and position themselves for immediate or future growth. Having owned and managed her own business, she understands the challenges our clients face and enjoys helping them create higher levels of success.

Stephanie is passionate and steadfast, successfully seeing projects through each phase of development. In 2015, she was a finalist for the Success 4 Business Start-Up Entrepreneur Award for Central Alberta, an award that recognizes innovation, strategy, and general approach to business.

Recent client engagements:

• CLPNA – Brand Strategy, Culture Integration, Strategic Communications
• Explore Edmonton – Employee Engagement Strategy, Organizational Culture Implementation Plan
• ProducKIDvity – Strategic Acquisition Communications

With a proven track-record building strong relationships and delivering client service excellence, Merissa brings invaluable expertise to the Incite team. From coordinating with clients, tackling research, managing schedules, and organizing Incite activities – her passion lies in confronting new challenges head-on and finding innovative solutions.

Merissa radiates positivity as a quick-thinking and enthusiastic team player. Looking ahead, she aspires to enhance her understanding of the research processes within the organization, working closely with colleagues to contribute to the company’s ongoing success.

Beyond her professional pursuits, Merissa leads an active lifestyle. Whether hitting the gym or engaging in outdoor adventures like rock climbing, kayaking, or biking, she approaches life with an easy-going and hard-working spirit.

With her zest for life and commitment to quality, Merissa is an integral team member. Her enthusiasm and determination contribute significantly to Incite’s growth.

Alyssa brings a fresh wave of energy to the Incite team, joining in 2024 with a diverse toolkit in digital strategy, marketing, and client relations. Known for her creative spark and results-driven approach, Alyssa thrives on crafting innovative solutions that not only meet but exceed client goals, driving business growth every step of the way.

With a knack for blending strategic planning and hands-on execution, Alyssa has led a range of award-winning projects—from sleek website designs and bold rebrands to impactful content strategies and dynamic multi-channel campaigns. Whether B2C or B2B, she’s focused on delivering solutions that make a real impact. Passionate about process improvements and optimizing efficiency, Alyssa ensures every project runs smoothly, staying perfectly aligned with client needs and expectations.

When she’s not driving success for her clients, Alyssa enjoys recharging with family, cozying up at home, or exploring the outdoors. From relaxing at a cabin to ATVing mountain trails, nature sparks her creativity and fuels her zest for life.

With her creative approach and commitment to quality, Alyssa is excited to continue contributing to the growth of the team and the success of Incite’s clients.