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Strategy that
drives impact

We believe impact is more than a metric or results on a spreadsheet—it’s the lasting difference your organization makes. It’s your purpose, realized.

Since 1999, we’ve partnered with purpose-driven organizations across Alberta and Western Canada to turn complex challenges into opportunities and ideas into tangible results. Our expertise spans Brand and Marketing Strategy, Communications & Engagement Strategy, M&A Integration & Change Management, and Strategic Planning & Leadership Facilitation.

Across each of these areas, we help organizations clarify their position, articulate their value, align their people, and bring strategies to life that create real-world impact.

Too often, plans designed to drive growth and transformation fall short—not from a lack of vision, but from misaligned teams, under-resourced execution, or strategies that never translate into meaningful outcomes. That’s where we come in.

As your partners, we work side by side with you to turn plans into action. Through a structured, proactive approach informed by strategic intelligence and dialogue, we deliver results that resonate, engage, and leave a lasting impact on your organization and the people you serve.

Strategy that
drives impact

We believe impact is more than a metric or results on a spreadsheet—it’s the lasting difference your organization makes. It’s your purpose, realized.

Since 1999, we’ve partnered with purpose-driven organizations across Alberta and Western Canada to turn complex challenges into opportunities and ideas into tangible results. Our expertise spans Brand and Marketing Strategy, Communications and Engagement Strategy, M&A Communications and Integration, and Strategic Planning and Leadership Facilitation. Across each of these areas, we help organizations clarify their position, articulate their value, align their people, and bring strategies to life that create real-world impact.

Too often, plans designed to drive growth and transformation fall short—not from a lack of vision, but from misaligned teams, under-resourced execution, or strategies that never translate into meaningful outcomes. That’s where we come in.

As your partners, we work side by side with you to turn plans into action. Through a structured, proactive approach informed by strategic intelligence and dialogue, we deliver results that resonate, engage, and leave a lasting impact on your organization and the people you serve.

The Values that Drive us

Relationships:
People come first

Impact:
We create positive change

Problem-Solvers:
Complex problems energize us

Growth:
Experience drives learning

Integrity:
We do what’s right

Why Incite?

1

Strategic Intelligence:

We uncover the human motivations and market dynamics that drive real business decisions, ensuring your strategy is grounded in authentic insights rather than assumptions.
2

Relationship-Driven Approach:

Our high-touch methodology is uniquely effective in stakeholder-centric environments where building trusted partnerships is critical to success.
3

Proven Implementation:

We don't just deliver strategies—we provide ongoing advisory support, accountability, and change management expertise to ensure your plans translate into measurable outcomes.
4

Western Canada Expertise:

With 25+ years of experience across Alberta and Western Canada, we understand the unique market dynamics, cultural factors, and business relationships that influence success in our region.

Our Process

The best strategies aren’t built on assumptions or industry benchmarks—they’re grounded in authentic insights from your employees, your customers and your communities. Our process captures genuine perspectives and turns them into actionable insights that drive impactful strategies.

Market Insights

We begin by reviewing your existing documentation and conducting a comprehensive online scan to examine your current state, market context, and competitive landscape. This foundational review establishes a thorough understanding of your organizational environment, industry dynamics, and external perceptions—creating the strategic intelligence baseline that informs all subsequent engagement activities.

Audience Engagement

We engage in strategic dialogue through in-depth interviews with key internal voices to understand your organizational goals, challenges, and cultural dynamics. Then, we gather broader audience intelligence through surveys, polls, facilitated roundtables, and other targeted engagement measures to capture authentic perceptions and perspectives from all impacted parties across your ecosystem.

Strategy Design

We synthesize and interpret the combined insights and intelligence to uncover the human motivations, cultural dynamics, and relationship factors that drive real organizational decisions—revealing why things happen and what they mean for your communications and culture strategy. Then, we translate those insights into tailored, actionable strategies that resonate authentically with your diverse audiences.

Implementation Planning

We guide strategic implementation by partnering with you to develop comprehensive execution plans that turn strategy into action. Through ongoing advisory support, we ensure your communications approaches create internal and external buy-in while strengthening organizational culture and audience relationships—delivering measurable impact that drives your mission forward.

Let's Create Impact Together