With nine full-service lodges, Noralta Lodge Ltd. was a leading provider of premium accommodations to hundreds of companies across Northern Alberta. Noralta Lodge came to Incite in late 2017 during the final stages of closing a $420M deal with Civeo, an American, multinational, publicly traded corporation specializing in accommodation services. Noralta needed to strategically announce that Civeo, its number one competitor, would be acquiring it, and needed a plan to keep people focused, engaged, and confident throughout the 4- to 6-month transaction closing process.
Given the competitive nature of Noralta and Civeo’s past relationship, the announcement had the potential to trigger significant angst and questions amongst many of Noralta’s key stakeholders, and a crisis communications plan needed to be in place in the event the deal did not ultimately go through.
In less than a month, Incite designed and built a staff and client communications strategy, in addition to a 100-day action plan address potential issues before they arose. We worked closely with Noralta’s leadership team to support a smooth transition and setup for future integration with Civeo. As a result of our efforts, Noralta was able to retain 100% of its senior management during the transition, a key metric in ensuring the offering price was maintained through to closing.