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Les Sereda

Principal

Les Sereda brings more than 20 years of experience across private industry and the not-for-profit sector. His background includes leading professional arts organizations, producing and directing award-winning films, and launching a number of successful businesses. Les works with leadership teams to create organizational clarity, align around priorities, and move initiatives forward. His strength lies in making complex ideas clear and meaningful so people connect with them and take action.

Born and raised in Edmonton, Les is deeply connected to the city and committed to helping it thrive. His work across the arts sector and business community focuses on building strong organizations, supporting local talent, and contributing to a vibrant and resilient city. He believes the best work happens when creativity and strategy meet, and the results are felt in the community.

Recent client engagements:

  • SureHire
  • Alberta Association of Architects
  • Environmental Services Association of Alberta