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X-Group of Companies

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Overview Project

X-Group, an entrepreneurial solutions provider in the power sector, engaged Incite at a critical growth juncture. The company was experiencing rapid expansion across Canada and the US, with ambitions to significantly increase its market share and capacity. Leadership recognized the need for a cohesive, actionable strategic plan that would clarify priorities, align the team, and set the foundation for sustainable growth, moving beyond their prior process-driven planning approach.

Background of Client

Founded as a small shop, X-Group evolved into a cross-border business known for its technical expertise and customer focus. The company’s growth brought complexity: increased market demand, cross-border integration challenges, and the need to maintain its entrepreneurial spirit while scaling operations. Leadership faced questions about delivery capacity, acquisition strategy, and succession planning as X-Group’s profile and ambitions outpaced its existing structures.

Incite-led deliverables

Incite was engaged to guide X-Group through a rigorous, strategy-first planning process. Key deliverables included:

  • Discovery interviews and stakeholder engagement to identify key challenges and aspirations.
  • Design and facilitation of a two-day leadership retreat using the LEAP framework (look to the future, evaluate the current state, assess alternatives, and plan next steps) to drive alignment.
  • Clarification of the company’s vision, mission, and core values, with explicit long-term targets.
  • Development of an actionable strategic plan, including:
    • Clear strategic priorities (e.g., corporate structure, facility expansion, acquisitions, process discipline, etc.).
    • Defined tactics, accountabilities, and an implementation roadmap for both immediate and future action.
    • Recommendations for operational integration across US and Canadian operations.

All deliverables focused on enabling leadership to make clear, evidence-based choices about where to focus, what to prioritize, and how to execute.

”This was the first time we had our entire senior leadership team together, and Incite made sure we all were honest, engaged, and strategic in our discussions. The result has been a very invested team fuelled with real momentum heading into 2026.

Jordan Rivers, COOX-Group

Impact

Incite’s work provided X-Group with a transformative level of clarity and alignment. The leadership team moved beyond incremental improvements to embrace a unified vision and purpose. With a concrete plan in hand, X-Group is now positioned to:

  • Pursue ambitious growth targets with confidence, knowing both capacity and operational integration are being addressed.
  • Act decisively on facility, acquisition, and partnership opportunities, supported by defined criteria and processes.
  • Maintain a strong, entrepreneurial culture even as the company scales, with core values and a shared vision at the centre.
  • Respond proactively to risk and succession challenges, with clear accountabilities and a roadmap for leadership transitions.

The strategic planning engagement has equipped X-Group to approach its next stage of growth with greater readiness, resilience, and unity.

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