With two decades of experience across government, corporate, agency, and freelance settings, Blaire returns to Incite, bringing a seasoned perspective on how organizations solve complex communications challenges, protect and strengthen reputation, and turn strategy into measurable corporate momentum. She’s an integrated marketing and communications expert and advisor who brings clarity to high-stakes situations, aligns invested parties around a clear narrative, and builds practical plans teams can execute.
Blaire is known for steady leadership and delivering strategy grounded in insight, shaped by operational realities, and designed to earn trust with the people who matter most. Her work spans brand and market positioning, issues and crisis communications, stakeholder and public engagement, internal communications, and M&A, always focused on building buy-in and driving outcomes.
Previous experience includes:
- Edmonton Police Service (Media Relations): Proactive/reactive media relations and reputation management.
- Blaire McCalla Co. (Consultant): clients included RAM Elevators and Lifts, City of Red Deer, City of Edmonton, CANEIL
- Noralta Lodge (Marketing & Comms Lead): Issues/crisis, labour relations, internal alignment, and acquisition communications.
- Incite (2010–2014): Strategy-first programs and positioning for B2B organizations in transition and growth.
- Office of Mayor Stephen Mandel: Mayoral communications, stakeholder coordination, briefings, and high-profile announcements.
