Marketing & Business Development

We design marketing strategies that support business objectives, including the development of a clear roadmap that allows our clients to move forward with confidence.

Marketing Strategy

Incite works with organizations seeking a strategic partner to develop a marketing strategy that clarifies its brand position in the market, aligns messaging to effectively communicate their desired market position, and identifies opportunities to connect to the ideal client through centres of influence and marketing partners.

 

Marketing Execution Roadmap

By outlining the specific activities and initiatives necessary to bring a marketing strategy to life, Incite equips organizations with a strategic roadmap to move forward with clarity and confidence. Our roadmap includes prioritization based on HR or budget constraints, an easy-to-use timeline for execution with key evaluation milestones, and an implementation budget, that together, provides clients with the critical direction needed to ensure their marketing strategy delivers the intended results.

 

Branding

The importance of creating a brand experience that aligns with a defined brand strategy cannot be understated. It is one of the first opportunities to either build or break trust with ideal clients. Incite works with organizations to assess their brand and market opportunity by interviewing key stakeholders to determine their unique needs and expectations, along with what they value most. These discussions inform a market position that defines the brand strategy for our clients, including the development of an integrated visual identity and key messaging.

Prospect and Influencer Targeting

Incite works with organizations looking to build a proactive outreach plan through the development of a network map. This work supports clients in growing their list of prospects and developing targeted outreach plan through a facilitated process that leverages our clients’ own networks and connections to grow.

 

Business Development Training

Incite brings sales staff and client-facing team members together to build a consistent, relationship-focused experience that aligns with an organization’s positioning through customized business development training sessions. Through challenging market conditions, it is important that organizations understand how to navigate a consultative, advisory sales process that strengthens their team’s capacity to drive new business.

 

Client Experience Touch Point Analysis

To provide a remarkable client experience, it is essential to evaluate all touch points of interaction in their journey. Incite works with client teams to evaluate the client experience cycle to find and bridge gaps, creating an experience that builds champions and generates referrals. To create consistency, as well as implement proactive communication tactics, a touch point analysis and process review will uncover opportunities to elevate the overall experience between an organization and its clients.

Past Clients

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