Belterra with Incite
In a commoditized industry, we knew it was important to clarify Belterra’s unique market position and value. Without the right content, the website wouldn’t serve a greater purpose. The company needed strategic positioning that highlighted its competitive advantage, plus key messages to help it effectively communicate these differentiators to its customers.
Through research that included thorough stakeholder interviews, we were able to identify what Belterra offers that its existing customers want, and more importantly, what makes it the best choice for new customers:
- Its wealth of knowledge and understanding about conveyor belts that goes beyond sales, allowing its team to act as trusted advisors to clients
- The additional support it provides to customers through recommendations; installations; and maintenance, repair, and emergency services
Upon establishing this value proposition, Incite was able to create a strategic plan that positioned Belterra as a trusted advisor and supplier for complete conveying solutions. Using the website as a tool, we developed key messages that brought Belterra’s value to the forefront, and provided it with the resources and recommended collateral to ensure consistent delivery of its key messages and brand.