03 Jun #Incite20: Thoughts on 20 Years in Business
As the calendar has turned to June, we’ve officially launched #Incite20 to celebrate Incite’s 20th anniversary. It is hard to believe we are already...
Author: Ted Kouri
30 Apr Get Focused: Why Building a Brand Persona Matters
Your market cannot be everyone and anyone. It’s something any marketing textbook will tell you. The more specific and narrowed in your market, the better...
26 Mar When Should Marketing Get Involved?
Too often, marketing is viewed as the last piece of the puzzle when in fact, it should be the complete opposite. Good marketing doesn’t overcome...
18 Mar Making the Case to Raise Your Prices
“There is no truth. There is only perception.” Gustave Flaubert In any organization, there comes a pivotal point when prices need to increase. While essential to...
11 Feb Why Hope is Not a Strategy: Managing Your Business in Times of Uncertainty
“Underestimating uncertainty can lead to strategies that neither defend against the threats nor take advantage of the opportunities that higher levels of uncertainty may provide.”...
21 Jan How to Successfully Implement Change in 2019
Feeling blue today? You’re not alone. According to experts, the third Monday in January is statistically one of the most depressing days of the year....
21 Aug Building a Strong Brand
Branding. It’s one of the most commonly used marketing buzz words today and certainly one of the most misunderstood.
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21 Jun Incite Announces New Brand & Strategic Focus
Incite is pleased to announce the launch of our new brand at incitestrategy.ca. Over the past 20 years in business, Incite has built a reputation for strategy,...
12 Dec Stand Out
On your website, if you can switch a competitor’s logo for your own organization’s logo and the content still makes sense, there’s a problem.
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15 Apr 4 Best Practices to Help You Survive and Thrive In a Downturn
When faced with a tough economy, there are a number of questions we need to ask ourselves to ensure we’re managing our client relations in...
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