01 Nov Writing Your Next Chapter: Defining Who Your Organization Will Become
Take a moment to reflect on how far your organization has come. Chances are, where you are now isn’t necessarily where you started. Any organization...
Author: Ted Kouri
03 Oct Follow-Up: The Single Biggest Way to Make Marketing Pay
In my last blog, I touched on the importance of activating your membership to make the most out of business groups or associations you belong...
13 Aug Activating Your Membership: Making the Most out of Business Groups
Many resources exist to connect fellow business professionals while creating a structured, routine foundation for those relationships to be established and nurtured. Networking groups can...
03 Jun #Incite20: Thoughts on 20 Years in Business
As the calendar has turned to June, we’ve officially launched #Incite20 to celebrate Incite’s 20th anniversary. It is hard to believe we are already...
30 Apr Get Focused: Why Building a Brand Persona Matters
Your market cannot be everyone and anyone. It’s something any marketing textbook will tell you. The more specific and narrowed in your market, the better...
26 Mar When Should Marketing Get Involved?
Too often, marketing is viewed as the last piece of the puzzle when in fact, it should be the complete opposite. Good marketing doesn’t overcome...
18 Mar Making the Case to Raise Your Prices
“There is no truth. There is only perception.” Gustave Flaubert In any organization, there comes a pivotal point when prices need to increase. While essential to...
11 Feb Why Hope is Not a Strategy: Managing Your Business in Times of Uncertainty
“Underestimating uncertainty can lead to strategies that neither defend against the threats nor take advantage of the opportunities that higher levels of uncertainty may provide.”...
21 Jan How to Successfully Implement Change
Feeling blue today? You’re not alone. According to experts, the third Monday in January is statistically one of the most depressing days of the year....
21 Aug Building a Strong Brand
Branding. It’s one of the most commonly used marketing buzz words today and certainly one of the most misunderstood.
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