27 May Does Your Vision Stand the Test?
Evaluating your organization’s focus and direction following a year of change. Through Incite’s work with a variety of clients over the last few months, we have...
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Strategy
27 Jan Taking the Exit Turn
Increasing your company’s valuation through strategic marketing. There is no denying it has been a tough number of years in Alberta. From the fall in the...
29 Oct Winter is Coming
Read full white paper. When COVID-19 first impacted business in the spring, we cautioned business leaders to prepare for a marathon and not a sprint. We...
29 Sep COVID-19: September Insights
6-Months In: Look for Possibility As we are now more than 6-months into the COVID journey, it is easy to feel consumed by defensive business tactics....
28 Jan 5 Questions To Consider When It Comes To Strategic Planning
"This is the year that we are going to take planning seriously." For some organizations, this might mean booking a two-hour meeting in the board room...
27 Nov Strategy Challenges In Private Enterprises
One significant challenge facing private enterprises revolves around strategy. While most leaders feel strategy is critical to success, very few, including senior management and the...
04 Jul Cake, Icing and Using Touchpoints to Create an Exceptional Experience
What is the first image that comes to mind when you hear the word marketing? Maybe it’s the Nike swoosh, or a commercial showcasing a...
16 May From the Inside Out – How to Communicate So People Listen
What is the first image that comes to mind when you hear the word marketing? Maybe it’s the Nike swoosh, or a commercial showcasing a...
30 Apr Get Focused: Why Building a Brand Persona Matters
Your market cannot be everyone and anyone. It’s something any marketing textbook will tell you. The more specific and narrowed in your market, the better...