12 Dec Stand Out
On your website, if you can switch a competitor’s logo for your own organization’s logo and the content still makes sense, there’s a problem.
...
Strategy
04 Mar Doing the Family Business Dance
Building a business takes years of hard work, learning things the hard way, and a rollercoaster of highs and lows. When it comes to sustaining...
12 Apr Tales from the Trenches
Since Incite’s inception 13 years ago, I have definitely learned a great deal.
...
29 Mar An Inciting Story
We are instinctively story seekers. We’ll finish the day with a chapter in a book, look to our connections on social media, or escape to...
17 Nov Choose the Harder Path
While on a recent hike with some buddies, we came to a fork in the path…
...
15 Sep Why “Free” is Costly
People often perceive “Free” to be valuable. Who would turn down free stuff?
...
28 Apr Why Fad Diets Are Unhealthy… For Your Business
Most of us have tried a fad diet (or two), or at least know of someone who has.
...
03 Mar What Gets Measured Gets Done
This title, first shared with me by a friend and mentor and often attributed to Peter Drucker, encompasses the power of setting expectations.
...
04 Nov Marketing Starts Sooner Than You Think
Marketing is often invited to the table, but rarely in time.
...