04 Jul Cake, Icing and Using Touchpoints to Create an Exceptional Experience
What is the first image that comes to mind when you hear the word marketing? Maybe it’s the Nike swoosh, or a commercial showcasing a...
Strategy
16 May From the Inside Out – How to Communicate So People Listen
What is the first image that comes to mind when you hear the word marketing? Maybe it’s the Nike swoosh, or a commercial showcasing a...
30 Apr Get Focused: Why Building a Brand Persona Matters
Your market cannot be everyone and anyone. It’s something any marketing textbook will tell you. The more specific and narrowed in your market, the better...
26 Mar When Should Marketing Get Involved?
Too often, marketing is viewed as the last piece of the puzzle when in fact, it should be the complete opposite. Good marketing doesn’t overcome...
18 Mar Making the Case to Raise Your Prices
“There is no truth. There is only perception.” Gustave Flaubert In any organization, there comes a pivotal point when prices need to increase. While essential to...
25 Feb Rising Above The Status Quo: Promoting Change Within Your Organization
The days of simple stability and status quo are a thing of the past. As an organizational leader, you are already aware of that. Years...
11 Feb Why Hope is Not a Strategy: Managing Your Business in Times of Uncertainty
“Underestimating uncertainty can lead to strategies that neither defend against the threats nor take advantage of the opportunities that higher levels of uncertainty may provide.”...
28 Aug Why Fad Diets Are Unhealthy… For Your Business
Most of us have tried a fad diet (or two), or at least know of someone who has.
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12 Dec Stand Out
On your website, if you can switch a competitor’s logo for your own organization’s logo and the content still makes sense, there’s a problem.
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04 Mar Doing the Family Business Dance
Building a business takes years of hard work, learning things the hard way, and a rollercoaster of highs and lows. When it comes to sustaining...
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