Strategy

27 Jan Taking the Exit Turn

Posted at 14:52h in Brand, Business Development and Growth, Culture, M&A, Strategy by Jesse Meyer

Increasing your company’s valuation through strategic marketing. There is no denying it has been a tough number of years in Alberta. From the fall in the...

29 Oct Winter is Coming

Posted at 14:48h in Advisory, Business Development and Growth, Strategy by Incite

Read full white paper. When COVID-19 first impacted business in the spring, we cautioned business leaders to prepare for a marathon and not a sprint. We...

29 Sep COVID-19: September Insights

Posted at 10:37h in Advisory, Leadership, Strategy by Ted Kouri

6-Months In: Look for Possibility As we are now more than 6-months into the COVID journey, it is easy to feel consumed by defensive business tactics....

26 Mar VIDEO: Navigating Through Uncertainty

Posted at 13:57h in Strategy by Incite

28 Jan 5 Questions To Consider When It Comes To Strategic Planning

Posted at 11:16h in Strategy by Jesse Meyer

"This is the year that we are going to take planning seriously." For some organizations, this might mean booking a two-hour meeting in the board room...

27 Nov Strategy Challenges In Private Enterprises

Posted at 09:05h in Strategy by Incite

One significant challenge facing private enterprises revolves around strategy. While most leaders feel strategy is critical to success, very few, including senior management and the...

04 Jul Cake, Icing and Using Touchpoints to Create an Exceptional Experience

Posted at 11:43h in Community Engagement, Strategy by Jesse Meyer

What is the first image that comes to mind when you hear the word marketing? Maybe it’s the Nike swoosh, or a commercial showcasing a...

16 May From the Inside Out – How to Communicate So People Listen

Posted at 12:21h in Strategy by Jesse Meyer

What is the first image that comes to mind when you hear the word marketing? Maybe it’s the Nike swoosh, or a commercial showcasing a...

30 Apr Get Focused: Why Building a Brand Persona Matters

Posted at 12:45h in Brand, Positioning, Strategy by Ted Kouri

Your market cannot be everyone and anyone. It’s something any marketing textbook will tell you. The more specific and narrowed in your market, the better...

26 Mar When Should Marketing Get Involved?

Posted at 17:22h in Brand, Strategy by Ted Kouri

Too often, marketing is viewed as the last piece of the puzzle when in fact, it should be the complete opposite. Good marketing doesn’t overcome...